At the entrance is a ‘Perfect Serve’ screen that captures each customer’s personal interests and matches them to a whisky cocktail which they can then co-create at the bar – learning not just what to drink but how to drink. This interactive, gamified experience is an approachable way of introducing novices and whisky-curious consumers to the brand.
At the front right of the store a wall showcases the core Johnnie Walker whisky range. The wall is divided by the coloured labels that relate to each particular whisky and its unique flavour profile. In the middle of the wall is a ‘Explore our Whiskies’ screen where customers can take an interactive journey across Scotland distillery sites to discover many of the single malt and single grain whiskies that go into each bottle of Johnnie Walker.
We are responsible for creating the software for these two interactive touchscreen experiences. Both experiences are supported by a remote assistance application. Running on a desktop, the experiences can be updated and undergo maintenance remotely. This update system, with an in-house built architecture, allows to effectively and timely address and assist the client’s needs.
Elusive Expressions – Special Releases 2022
Groningen HQ+31 (0)592 201 email@example.com
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Dubai+31 (0)592 201 email@example.com