NFC technology enables consumers to digitally board a Johnnie Walker Hyperloop 3D experience and be transported to the future, where they can visit a Blue Label bar and get served by a robot. Or they can opt to learn about Johnnie Walker Blue Label depth of flavour, select a destination and be transported via Hyperloop to one of Luke Halls futuristic cityscapes providing a glimpse into the year 2220, as well-known cities and landmarks appear alongside incredible feats of geo-engineering, A.I empowerment and physics defying architecture.
The digital experience, exclusive to only purchasers of the bottle, aims to give consumers something special, immersive, and discoverable to enjoy whilst they savour the precious Whisky.
We absolutely loved working on this project with the Diageo, Johnie Walker and Circle Square London teams!
Air Ink 3D Bottle Component
Groningen HQ+31 (0)592 201 firstname.lastname@example.org
Amsterdam+31 (0)20 244 19 email@example.com
Dubai+31 (0)592 201 firstname.lastname@example.org