Virtual Fashion Show

The General Concept

On Sunday 25th April 2021, Gary James McQueen, nephew of the late Alexander McQueen released his 1st digital fashion show. called “Guiding Light” . This 10 minute film, sponsored by EPIC Games’ MEGAgrant program and SkyArts, features 20 menswear and womenswear looks and is digitally produced from start to finish, including the show’s environment, the garments, the models “MoCap”, the mannequins, the rigging, the AR models and the entire showroom including 2&3D assets & lighting, making it a another world’s first for Moyosa; this time in the world of Fashion

Post fashion show, users are invited to visit the digital showroom, created with our Moyosa’s “spaces” concept. This online, browser accessible showroom, allows brands to interact & tell their stories through easy to use, beautiful 3D environments. The show’s 20 digital looks can be explored, inside the tower of Babel setting from the show. Each model shows an info panel when engaged, showing information about the look, a 3D model viewer with AR capability, and a click out button to purchase the look on DressX. The showroom can easily be shared on social and via messaging tools.


The result is an incredible fashion experience, which is accessible to all, sustainable and above all: supercool! The show itself builds up to an incredible climax after which visitors can check out each look in a beautiful showroom, and these experiences are had using just a browser! Users will be able to check out looks in augmented reality and see them in their office or livingroom, and purchase the looks directly online from the showroom. All in all a very exciting project. Great client, great partners, another world’s first for Moyosa!

Check out the virtual fashion show below

Visit the beautiful immersive showroom below

  • Client

    Gary James Mcqueen

  • Creative lead

    Moyosa Media

  • Year



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Get in touch to hear more about how we can help create and deliver digital experiences, to effectively reach and engage audiences, workforces and end-users.

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